Andrea Rühr specializes in designing performance-driven sportswear and accessories that elevate athletes’ capabilities. With a fine eye for colors and a deep understanding of functional design, she excels at creating concepts that merge style with intelligent solutions. Her expertise is fueled by firsthand experience—whether it’s gym workouts, technical running, or ultra-trail adventures, Andrea fully immerses herself in the sports she designs for. This hands-on approach allows her to discover unique insights and craft apparel that truly enhances performance.

With the growing demand for outdoor sportswear suited to all weather conditions, Andrea honed her expertise in sweat management, layered shell garments, and highly-functional materials. From windproof and UV-protective to rainproof designs, she focuses on maintaining lightness without compromising quality. Her fascination with materials and their properties began during university, where she became captivated by the art of blending function and design in apparel development.