Puma Sportstyle Core – Capsule Collection AW21
The brief:
Consider the female consumer to be 18-30, a modern mix of sporty, girly girl, and sometimes timeless. She is trend-aware and in touch with global popular culture.
- Provide a Concept direction for AW21
- Design a capsule collection of 6-8 key items
- Indicate the consumer profile for the capsule collection
- Indicate fabric/trim/color/print
- Illustrate key outfits, including technical drawings.
- We invite you to consider corporate branding included in this file.
