Colour concept & design for Grand Studio / CEP FW24.
A cohesive winter running collection that balances performance, safety, comfort, and style, keeping athletes protected and visible in all winter conditions. The CEP FW Collection is engineered to keep you running strong through the coldest months. With a focus on warmth, moisture management, and protection from harsh weather, this collection ensures you stay comfortable and focused in any condition—whether it’s wind, rain, ice, or snow.
Focus points:
- Incorporate reflective elements into the collection to ensure high visibility during low-light conditions.
- Develop base layers using merino wool for its natural warmth, breathability, and moisture-wicking properties. These garments should offer a soft, comfortable feel against the skin while regulating body temperature in cold environments.
- The socks should feature CEP’s hallmark compression technology, providing support and improving circulation. Prioritize warmth and moisture control, ensuring dry feet even in wet or snowy conditions. The design should be modern and contemporary, reflecting the brand’s identity, while remaining practical for cold-weather runs.